What caused #Blockbuster to self-destruct was not something as trivial as $40 in late fees or long lines to return videos before the deadlines. Those things definitely contributed, but it was not the root cause.
The real reason why Blockbuster lost their HUGE customer base over the years was one thing: Pride. Put simply: when the whirlwinds of change swept through the movie and video industry, Blockbuster Video stuck to their guns.
In the year 2000, #Netflix approached Blockbuster for a buyout deal, priced at $50 million dollars. Blockbuster refused. They were basically saying, “No thanks. That can’t work. Nobody wants a month-to-month subscription to have DVDs delivered to their door.” it’s understandable why Blockbuster acted this way:
They believed in their business plan that brought them millions of dollars worth of success in the past. They believed in their superior marketing advantage as the largest video rental company in the United States. If they ran into a hiccup in the revenue department, they figured that they could increase radio and TV ad frequency to increase the exposure of their brand to other consumer’s minds.
The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting.
Digital advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.