Digital Marketing for Small Businesses and Entrepreneurs 101.
The term Digital Marketing has become popular. However, many don't really get the concept. Let's start from understand the basics and have a good foundation. 👇
Digital Marketing is made up of two words; Digital & Marketing.
Marketing is the process of communicating the value of a product or service to a potential customer with the aim of selling that product or service.
Marketing also incorporates everything a company/individual or organization does to acquire new customers and also to retain existing ones.
Digital on the other hand has to do with figures, digits, automation and computers.
So in simple terms that will resonate across board, digital marketing is simply marketing that is done in an automated manner through digital platforms (websites, blogs, email, social media channels like Facebook, Twitter, Google, Instagram, YouTube etc.) powered by the internet,
However, just like marketing in general, your digital marketing campaigns must consist and be built on the 4P’s of marketing.
We will continue in subsequent posts.
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