The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about you as a brand, your products and services, and your expertise.
Content marketing statistics help you learn about today's projects and platforms other content marketers are using to solve their audience's pain points and generate leads.
This will allow you to determine which techniques will work best for your business and target audience.
Blogging 55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)
One in ten blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016)
36% of people prefer list-based headlines. (IMPACT, 2019)
Over its lifetime, one compounding blog post creates as much traffic as six decaying posts. (HubSpot, 2016)
Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019)
81% of B2B companies use Blog as a content marketing tactic. (Content Marketing Institute, 2016)
66% of marketers surveyed used blogs in their social media content. (Social Media Examiner, 2019)
Listicles are the most popular blog post format among business blogs. (Responsive Inbound Marketing, 2019)
Using statistics in blog posts improves consumer trust. (Forbes, 2018)
43% of B2B marketers say blogging is their most important type of content. (Social Marketing Industry Report, 2017)
43% of people admit to skimming blog posts. (HubSpot, 2018)
Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)
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